When I started revising Forget About Your Life Plan this spring, the plan was to finish my writing in public.
It sounded so noble. So brave. I'd document the whole journey — the messy middle, the doubt, the breakthroughs — and let you all ride shotgun while I turned the worst moment of my life into a finished memoir. Building in public, but for a book about grief. What could go wrong?
Everything, it turns out. Or nothing, depending on how you look at it.
After making a big initial push during the pre-order launch campaign, I fell off the wagon. I don't think I actually retreated because writing in public was too hard or vulnerable; I just wasn’t happy enough with the words I’d found to fill the first draft. I could see the shape of something special, but the delta between where I was and wanted to be would take some time to close. I told myself I needed to pour all of my time and energy into obsessing over improvement rather than publicly sharing the ever-present doubt in my mind.
And underneath that was a bigger, dumber fear — that I was hoodwinking everybody. That I'd sat down one day and anointed myself an author while the goddamn book wasn't even finished. No major publisher knocked on my door and gave me an advance. I took this on myself. Which, in the light of day, is exactly the point. But in the dark it just felt like fraud waiting to be found out.
It's the same imposter voice that's shown up at every threshold of my life. Getting into Georgetown. Landing at Johns Hopkins. Every room I've walked into where I knew, on paper, that I belonged (because I was standing in it) and still spent the first hour scanning for everyone who'd done it longer and done it better, wondering what on earth I could add. What did I actually have to offer? Why did I have the sheer audacity to appear in your inbox once a week with some thoughts?
And a not-small part of it was plain ego. What if no one cared? What if my unsubscribe rate outran my open rate? What if the world — out loud, or just quietly — told me no? I was already pouring everything I had into this book. I did not want to get rejected before I even finished writing the damn thing.
So I did the thing I'm apparently always doing in this book's namesake: I forgot about the plan. I closed the curtain and retreated to writing alone.

Forget About Your Life Plan table of contents
The first draft, I wrote almost entirely from memory.
Memory is a terrible court stenographer but a pretty good compass. It guided me to what the story is supposed to be about before it got cluttered it up with what actually happened. Before I called a single person, I wanted to see what my brain had held onto — what stuck, what mattered, what I'd apparently decided was important enough to share with the world.
Everyone thinks the hard jump is zero to a first draft. And don’t get me wrong, it absolutely is hard. But going from a first draft to a final one is a different animal entirely, and I didn’t feel ready for the difference. If zero to first draft is an act of audacity, then first to final is an act of engineering.
Sixteen weeks of revision sounded like a geological era when my editor first said it, especially since I was only working part-time and technically had the hours. I did not use the hours evenly. As the calendar marched forward, I felt the intensity ramp up like the ninth inning of a game I'd been sleepwalking through.
How I spent those sixteen weeks broke along a fault line: what felt like minutiae on one side, what actually mattered on the other. Half of it was minor edits and cleanup work like bending citations into Chicago style, hunting down passive voice and swapping it, deleting the extra modifiers I'd leaned on like crutches — the verys, the justs, the adjectives I'd hired to do a verb's job. From that, I could feel the writing get tighter, even if it was on the periphery of the story.
The other half was the opposite of small. It was wiring all the stories and themes together to create something complete. Pouring back through the pages again and again to tie a thought in one chapter to a moment eight chapters later, to make a character land the same way twice, to take what had been my lived experience — mine, specific, un-transferable — and turn it into a story a stranger could step inside and feel was somehow theirs. That's the real work of a final draft. Not just fixing the words, but making the words add up to something bigger than what merely happened to me.
Then about halfway through the revision process, I started the scariest part.
I handed that draft to some of the people who are in it.
Nothing about this is ancient history. The people in these pages are still in my life — most of them still close, still a text away, still fully capable of telling me I got it wrong. And I did get some of it wrong. Trauma, as it turns out, is an unreliable narrator; a few things I'd filed under fact were closer to feeling. But every correction made the thing stronger. Certain stories I told triggered memories they'd forgotten they had. Dozens of them filled out an Airtable form with memories of Pava I could never have gotten anywhere else — little pieces of her I didn't have, now stitched into the book where they belong.
I'll let a few of the answers speak for themselves.
What made Pava, Pava?
Pava could take lemons and build a skyscraper.
She was infectious, there wasn't a person at EcoMap that wasn't siphoning off a little of that Pava-spark to help bring all our (but mostly, her) ideas to life.
Brain moving a million miles an hour, heart moving faster. Passion for what's right. And silliness in between that made it so much FUN to be around her.
The mouth of a sailor, the mind of a scholar, the heart of a saint.
What's your favorite memory of Pava?
She was the FIRST person to embrace the vision of supporting ecosystem builders with more than just talk. She put her money where her mouth was, even as a relatively new founder. She was ready to pay an ecosystem builder's salary for a year. I also loved how much fun it was to see her "in the wild" at a conference because she could move flawlessly between being an impressive speaker on the big stage, to hanging with the team at the exhibition booth, and just chatting people up. She was an amazingly warm person to encounter.
At a conference in summer 2023, I didn't feel safe staying in my hotel after the first night. When I showed up at the conference with my suitcase and told the story to Pava, she invited me to stay with the EcoMap team at their Airbnb without hesitation. The atmosphere was more like a sleepover at a friend's house than something as formal as work colleagues.
This was the inaugural Techstars cohort in Baltimore. There was a pitch event at M&T Bank Stadium, and while I was happy to cheer on the local teams in the cohort, probably none more excited to champion than Pava and EcoMap. I remember sitting in the front row, off to the side, just luck of the draw I guess as it was pretty packed. She went up to do her pitch, got the cheers, the claps. The seat is open next to me and she comes and sits in as the next pitch goes up. She leans over very casually and just goes "I forgot half my speech while I was up there and just winged it" (paraphrasing of course)
That to me was Pava. No one else knew that she had forgotten what she was going to say, she held her poise, commanded the room, the audience, their minds, and still delivered in a way that pushed EcoMap forward. And she shared it with me. I'll never forget that.
I can't fully explain what it did to me to read these. I knew Pava had touched an absurd number of people. I got to watch her do it in real time for years. And I had enough of my own stories to fill a book. But my stories, however many, only ever add up to my version of Pava. They handed me versions of her I didn’t fully see, and let me intersperse them into the book so the person on the page is closer to the whole of who she was, and not just the part that belonged to me.
So by this point, I knew this book would be good. What I didn't know was whether I could make it great. The story itself is so absurdly compelling that I almost felt unworthy of it — like I'd been handed a Stradivarius violin and asked to not embarrass its legacy. Could I be the one to bring Pava back to life on the page? I'm not an author. I hadn't been an author before.
I said exactly that to my friend Josh, during one of our regularly scheduled therapeutic hangs. And Josh — bless him — didn't let it slide.
"You're not an author that this thing happened to," he said. "This thing happened to you, and you became an author. You've got to give yourself some grace."
Pava said a version of the same thing years earlier, in her TEDx talk — a line that ended up on the plaque at the center that now carries her name: "Sometimes the only qualification you have to build something is the fact that you are the one who's willing to build it." She was talking about companies. But if you swap “build” for “write”, she might as well have been talking about this book, or this newsletter, or the exact fraud I was so certain I'd be caught being.
And that's one of the central themes of the entire book. Sometimes you're not going to do the thing you said you'd do. You're going to abandon the plan, miss the deadline you set for yourself, retreat when you swore you'd stay in public. That's not failure — that's just being a human being. The move is to give yourself enough grace to keep going and try again. The journey doesn't just get you to the destination. Somewhere along the way, if you're paying attention, the journey becomes the destination. The title stops being a suggestion and turns into an instruction.
Every time I did work up the nerve to share a piece of the book, the rejection I'd been bracing for never showed. What came back instead was care. Real notes on the writing. Stories I'd forgotten, handed back to me. And more than anything, people telling me I'd gotten her right — that Pava was there, alive, on the page. Turns out people genuinely care.
Either that, or I know an alarming number of exceptional actors.
Why write all this now, in a newsletter that looks very different than the last one you got from me?
Because this relaunch is the exact same thing. I had a plan for it, too. It's already changed twice. I'm doing it a little messier and a little earlier than I meant to, and I'm giving myself the grace to hit send anyway.
This is Coach's Corner now. Twice a week: The Long Game — one real read like this one — and The Scouting Report, a quick scan of the funding, events, and resources actually worth your time. It's about building companies, building the ecosystems around them, and what you do when the plan (and sometimes the person) you built everything around is gone.

The manuscript's out of my hands now — off in proofreading and copyediting — and even in that last read I could spot verbs I'd swap and adjectives that only get ninety percent of the way there. At some point you have to stop chiseling and let the thing go out into the world. Otherwise it just stays in your head. And that's only until you're dead.
So thanks for being here throughout this process. Send me your questions, comments, concerns, and/or life grievances. And if there's someone you've been meaning to give some grace — starting with yourself — consider this your nudge.
’Til next time,
Kevin “Coach” Carter
Forwarded this? Coach's Corner is a free, twice-weekly read on building companies, the ecosystems around them, and what you do when the plan falls apart. Drop your email and come along.
